Twitter’s down this morning. Guess I’ll have to resort to shouting random things at crowds of people as I walk down the street. Sort of like College Humor’s Dan Gurewitch here.

Sad to see how much Billy Mays son’s twitter account has grown over the past two days after his father died and he tweeted about it. [screen shot via TwitterCounter]

After Ford’s social media “guru” Scott Monty finally “realized” he should be using the Ford Twitter account rather than his own, there’s been a battle royale between @Ford and @GMBlogs. Two twatterers enter, one twatterer leaves!

After initially rebuffing our argument that using his own name was more about fluffing up himself than fluffing up the brand that pays his paycheck, social media diva Scott Monty finally saw the light that tweeting under the brand name actually makes more sense.

Looks like there’s an added benefit as it appears to generate followers quickly — with the new @Ford account on its way to almost 5,000 followers in the past month. Who knew that could happen so quickly? Oh wait…

The other fun thing is, if you take a look at the screen-shot above, it looks like @Ford’s not only caught up to its cross-Detroit rival @GMblogs, and may even surpass them in the next day. So, who’s going to win in what I’m dubbing “Auto Twit Wars.”

Make your voice heard — vote for either @GMBlogs or @Ford by following them.

Also, feel free to add us @raywert and @jalopnik

Or do they need someone to do his job because, you know, he couldn’t be bothered to do all the stuff he should be doing when he’s busy tweeting all the time? [CommunityGuy Jobs]

UPDATE: It’s the latter.

Headlight blog has the first attempt I’ve seen to put together a comprehensive post discussing the use of Twitter in the auto industry.

While It fails at being fully comprehensive, it’s definitely a good first start.

I particularly like how it mentions my verbal back-and-forth with @scottmonty, specifically mentioning how his attempts to get Ford’s message out need to focus less on himself and more on the brand. I’m glad to see that message is getting out there.

I hear smontykins is learning — he’s now set up an @Ford twitter account. That’s step two. Accepting the fact he’s missed step one, admitting there’s a problem, he’s still got 11 more steps to go before he finally kicks his brandividualization habit and starts actually doing his job for FoMoCo. [Headlight Blog]