Headlight blog has the first attempt I’ve seen to put together a comprehensive post discussing the use of Twitter in the auto industry.

While It fails at being fully comprehensive, it’s definitely a good first start.

I particularly like how it mentions my verbal back-and-forth with @scottmonty, specifically mentioning how his attempts to get Ford’s message out need to focus less on himself and more on the brand. I’m glad to see that message is getting out there.

I hear smontykins is learning – he’s now set up an @Ford twitter account. That’s step two. Accepting the fact he’s missed step one, admitting there’s a problem, he’s still got 11 more steps to go before he finally kicks his brandividualization habit and starts actually doing his job for FoMoCo. [Headlight Blog]